Outcasting the Outcast free essay sample

You have thoroughly out-done yourself this time. Your exaggeration, nosiness, and obsession with our group were all qualities that we could escape, but now you are officially infringing on our ability to safely enjoy our backpacking trip. This five day hike along the Appalachian Trail is an honor rewarded only to the oldest and most readily equipped individuals, and the group bonding opportunities are magically binding. As the unspoken leader of the first wave of hikers, it is your job to keep us at a good pace and warn us of untamed roots, eroded dirt, or any sort of creatures (alive or dead) obstructing our booted feet from getting to everyone’s final goal: the shelter for the night. Since you feel the need to show off by creating massive and inconsistent gaps between you and your â€Å"beloved† group mates, we have come to a conclusion: it is time for a coup. We will write a custom essay sample on Outcasting the Outcast or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Well, this coup was not my idea, but I wasn’t going to be the one to say no. In fact, when my peers nudged at my pack and whispered words of inspiration, I was surprisingly willing to save the day. But Eric was my social project. If I caved into my friends’ pressure, if I got angry now and showed my frustration, I would contradict everything I had done to make him a trail leaderaˆâ€ or at least a hiker who did not ignore the rules. On the other hand, I didn’t really give a rat’s a** now. So the decision was made: I would quickly hike into the leading position without a word and just continue the hike how it started, how it was meant to be. My opportunity came sooner than I expected. The path opened up to an uncharacteristic part of the trail, a wide clearing coated in moderately sized rocks to contain erosion. It gave me the perfect space to launch myself forwardaˆâ€ I would â€Å"use the hill† and â€Å"dig deep,† ultimately putting me at the head of the group. Unfortunately, Eric was thinking (and hiking) on his toes, and he recognized the attack on his throne. Kicking it into high gear, we both started trucking up the hill like mountain goats. Of course he would pick up the pace: everything was a competition to him and I had just given him someone to fight. Then, it was a good idea for me to give him the rope to hang himself. As I pulled into the lead, his huffing and puffing distracted me for just a moment, and there it was: a rock, split perfectly down the middle as if by the devil himself. As the rock held my ankle, my body and my ego came to a crashing halt, and I buckled over. Eric took this opportunity and pulled up the hill, his blatant disregard for my injury. I propped myself up using my three uninjured limbs and stampeded up the rest of the hill like an angry mother wildebeest. With an adrenaline rush and sheer determination propelling me, I made it to the top before him. From my perspective, I was a bestial juggernaut clawing up this mountain. From the rest of the group’s perspective, I was a pathetic and feeble sloth, slow-motion lurching up this hill in a manner so unnatural that I did not fit with the endless forest surrounding me. The trip leaders quickly surrounded me with their bright red first aid bag while Eric quietly trudged up the last rocky mound to the shelter. When I overheard Eric parading his accomplishment to the rest of the group my gut filled with a hatred that could be comparable to the scorched heat of getting branded. Worst of all I had turned into the most glaring cliche of all time: I didn’t know who I hated more, him or myself. My knee was potentially ruined because of a temporary frustration. I had crippled myself in an unholy triumvirate: ligament, muscle, and cartilage tears lent my knee into a blotted bubbling cauldron of swelling caught underneath my skin. Two years, one surgery, and three long bouts of physical therapy later, you still don’t know of my immature, one sided detestation of you, and probably never will. You will probably never know how to love hiking the way I had hoped you could. You will probably never know how much I hate you for ruining this and every other sport I will ever try. You will probably never know how difficult it will be to even contemplate forgiving you in the next decade. And most definitely Eric, you will never know how much I hate myself for deciding that I was going to run up that hill and show you â€Å"who’s boss.†

Pampers Brand History Essay

Pampers Brand History Essay Pampers Brand History Essay Pampers Brand History The Birth of a Category The birth of the Pampers brand is arguably P&G’s best example of what happens when there is healthy dissatisfaction with the status quo. In 1956, a P&G researcher, Vic Mills, disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G’s Exploratory Division in Miami Valley, Ohio to look into the practicality of making a better disposable diaper. At the time, disposable diapers were used in less than 1% of the billions of diaper changes in the United States each year. P&G’s first test market was a fortunate failure. It was conducted in Dallas, Texas during the summer of 1958. The temperature was in the 90s and the plastic pants made the babies uncomfortable. Additionally, the plastic pants were not low cost and consumers told us that they couldn’t purchase them often. These initial design and marketing problems turned out to be a blessing in disguise. P&G went back to the drawing board to create a low cost, better-designed product that consumers could purchase frequently. Six months after the Dallas test market, P&G designed a diaper with better features including zee pleats, superior containment, a hydrophobic topsheet and a plastic backsheet. After 37,000 diapers were prepared, largely by hand, market testing began again. This time, the results were favorable and Pampers began to move out of its infancy. Going Global Touching lives, improving life: this was as important to use in the 1970s as it is today. In 1971, P&G expanded the Pampers brand around the world, working with regional teams to make sure they understood the cultural differences and parenting preferences in order to produce and market an affordable disposable diaper. Whether working to understand the highly discriminating Japanese consumer or to opening the first international plant in Euskirchen, Germany, global teamwork was a critical factor. Today, Pampers is P&G’s biggest global brand, with products serving consumers in 98 countries. And they’ve worked hard over the past fifty years to create the infrastructure to support this growth. In the 1970s, P&G learned that what they couldn’t do alone, they could do with a global partner and joint ventures became as important to us as our acquisitions. Additionally, P&G was the first U.S. company to create a truly global brand, making Pampers as familiar a term in Singapore as it is in South Dakota. Pampers Restage In P&G ‘s continued search to find ways to improve their products, they went to the task of finding a leakage solution. They started working in 1973 to perfect the fitted diaper an hour-glass shaped pad with flexible, elastic gathers. In 1976, they made the fateful decision to test market the new shaped design under a second brand name – an approach that was consistent with their 2 â€Å"new benefit, new brand† philosophy of the time. Since it was an expensive diaper to make, they launched it at a 30% premium price over Pampers and called it Luvs. Although research indicated this cost differential strongly supported a separate-brand strategy, immediately upon launch and national expansion, Luvs began to cannibalize Pampers’ sales. 1984 was a watershed year. In the largest single construction project in P&G history, they invested over $500 million to re-platforming their systems. More than 100 lines worldwide were converted to produce Pampers â€Å"Blue Ribbon,† a new fitted diaper with a thicker core and softer topsheet. But it was Pampers Ultra, with more product innovations since the brand’s inception, that ultimately helped regain market share leadership from Huggies and reestablish Pampers as the #1 share brand in the market. Inspired by Babies By 1990, P